Our top social media beauty influencer of 2018:
Christen Dominique is a Texas-based Instagram beauty influencer and YouTube icon. She is famous for her fashion vlogs and makeup. She is considered a “Beauty Guru” and she runs her own YouTube channel. Christen offers easy to follow and innovative makeup tutorials. She has hosted numerous makeup and fashion related shows. Dominique has also featured in “Generation Beauty” events which enhanced her fame as a YouTuber. Her top works incorporate Country vs Country Makeup tutorials, Drugstore Makeup tutorial, and Eyeshadow Do’s and Don’ts. She has more than 4 million subscribers on YouTube and 1.4 million followers on Instagram. This fan base ensures that she is a top social media beauty influencer of 2018.
Zoe Sugg is a lifestyle and beauty influence hailing from the UK. She is the founder, author, and vlogger of the blog named Zoella. Zoe began her journey as a blogger but later became a top social media beauty influencer of 2018 by gaining a huge followership closer to 11 million on Instagram. She currently has 12 million subscribers on her YouTube channel as well. She runs a couple of YouTube channels. The other one is Morezoella with around 5 million subscribers. She is also the second highest earner beauty influencer on Instagram. Sugg is famous for her shopping videos in which she expresses beauty products that she purchased from distinct stores.
Wayne Goss is a UK-based makeup artist and YouTuber. He has been enhancing his YouTube following since 2009. Wayn gives tutorials on how to look like different celebrities. In 2012, he delivered a tutorial on how to contour and highlight like Kim Kardashian. This tutorial achieved more than 11 million views. It assisted in propelling him to the top social media beauty influencer of 2018. During 2013, he also managed to launch a line of makeup brushes with a popular US brand named Beautylish.
This Californian makeup artist initiated blogging back in 2008. Kandee used her grandparents’ old camera and uploaded her first ever vlog in 2009. She received huge appreciation all around the globe. Soon after, she started hosting glaminars or business and beauty seminars via her YouTube channel. Currently, her nail polish collection of sinful colours is on sale almost everywhere including Walgreen’s and Walmart. This leads her to top social media beauty influencer of 2018.
Jeffree Star is another US-based makeup artist and top social media beauty influencer of 2018. Residing in California, he has been establishing his following since MySpace days. He was encouraged when he realized that kids tend to copy his makeup. At the moment, his YouTube channel has more than 4 million subscribers. He is also pursuing joint ventures with fellow YouTube beauty influencers through collaboration. His line of cosmetics is cruelty-free including his liquid lipsticks.