Anyone can notice the change in the fashion world that occurred within the last few decades. One of the main reasons is the appearance of the fast fashion. While some fashionistas despise it, others love it because they look chic and trendy all the time, without spending a fortune on shopping.
The opinions differentiate but the change is evident so let’s learn a little bit more about it.
What is Fast Fashion?
Basically, it is the substitution of the high-quality fashion for those that cannot afford it. The retailers get inspiration from the latest fashion trends, design a similar clothing collection by using a cheaper material, and sell it for a lower price. This type of fashion is characterized by fast trend changes, which most retailers use to increase their sales. Often, the retailers will produce limited quantity garments and pursue the customers to buy clothes from the newest fashion collections.
The fashion revolution began in the late 1990s and early 2000s when low-cost trendy clothes started to kick in. Zara, H&M, and Topshop were some of the first retailers of this kind that attracted customers with fashionable clothes under very low prices. Soon enough, everyone had their wardrobe full of high-fashion-looking clothes. Shopping became a hobby, rather than an occasional event that served to buy clothes for the entire upcoming season. At the same time, online shopping started to take place, making it even easier to expand worldwide.
The fashion was never the same again.
Apart from the above-mentioned brands that are still very popular, today’s most recognizable companies in this industry are Bershka, UNIQLO, ASOS, Bestseller, and Forever 21. Fashion Nova, a brand that got very popular recently and reached over 13 million followers on Instagram thanks to the promotion through influential celebrities, such as Cardi B and Kylie Jenner, is also a fast fashion company.
- Affordable price.
- Wide offer, allowing the customers to obtain thousands of different styles.
- Close similarity to the garment and/or latest fashion trend from the prestigious runways.
- Well-developed online shopping system.
- Cheap materials of low quality that degrades over a short span of time.
- Offshore manufacturing using the workers on low wages.
- Negative impact on the environment due to the utilization of the toxic textile dyes and other harmful materials and chemicals.
- The overall downgrade of the fashion industry.
The question is: Quality or Quantity? I surely goes with quantity. What about you?